Ku shen or Bitter Ginseng are names that actually refer to a totally different plant from Ginseng that grows in Asia, Oceania and the Pacific Islands.
Ku shen is used in Chinese pharmacopoeia for its benefits on the skin : it fights impurities and evacuates toxicities from the outside (e.g. pollution) at the origin of irritations, redness, itching and imperfections. Thus, thanks to its purifying properties, this plant improves the health of the skin and soothes sensitivities of all kinds.